Tag Archives: digital pharma

Making the Most of Disruptive Digital Technologies

Peter Houston looks at the pharma marketing takeaways from last week’s Digital Innovation Summit.
Posted in E-Media, Europe, Events, Global, Marketing, multimedia, Op-Ed, social media, Technology | Also tagged , , | Leave a comment

Closed Loop Marketing: Where Next?

In respect of the technology themed issue of the magazine, I thought that it would be interesting to do a lightening fast review of the development of our communication technologies. And then look forward to what’s next. So hold on to your hats because we’re going to take this at speed… We started out taking […]
Posted in E-Media, Guest Blog, Marketing, Op-Ed | Also tagged , , , | 2 Comments

Social Media's Not So Scary. Now for Social Business

Social media’s not so scary… now for social business I must be going soft. I actually caught myself feeling sorry for pharma marketers the other day. In a moment of weakness, which you’ll be glad to know is long gone, I thought, “It really must get pretty annoying being told your scared of social media […]
Posted in E-Media, Europe, Global, Guest Blog, healthcare, Op-Ed, social media | Also tagged , , , , | 3 Comments

Protecting Your "Online Reputation"

By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high […]
Posted in Guest Blog, Marketing, social media | Also tagged , , , , | 2 Comments
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