Tag Archives: digital pharma

The Technologies Set to Transform Healthcare

By G. Steven Burrill, CEO, Burrill & Company. The promise of precision medicine is beginning to bear fruit as deadly diseases are made treatable, doctors use genetic information to guide treatment decisions, and the convergence of information, communications, and biological technology reinvents the practice of medicine. The arrival of this new age of medicine has […]
Posted in Biotech, Global, Guest Blog, healthcare, Op-Ed, Technology | Also tagged , , | Leave a comment

Go Digital From Get-Go: Boosting Patient Communication at Point of Care

In our final Q&A installment previewing next week’s iPharma2014 digital forum (May 8-9 in NYC), we spoke with Matthew Fanelli and John Kenyon of Time Inc.’s MNI Targeted Media Group, who will present on “Digital, Big Data, and the Point of Care—What You Need to Know to Improve Patient Communication.” Fanelli is senior VP, digital, […]
Posted in E-Media, Events, multimedia, Patient Communication, patient education, Strategy | Also tagged , , , , , | Leave a comment

Making the Most of Disruptive Digital Technologies

Peter Houston looks at the pharma marketing takeaways from last week’s Digital Innovation Summit.
Posted in E-Media, Europe, Events, Global, Marketing, multimedia, Op-Ed, social media, Technology | Also tagged , , | Leave a comment

Closed Loop Marketing: Where Next?

In respect of the technology themed issue of the magazine, I thought that it would be interesting to do a lightening fast review of the development of our communication technologies. And then look forward to what’s next. So hold on to your hats because we’re going to take this at speed… We started out taking […]
Posted in E-Media, Guest Blog, Marketing, Op-Ed | Also tagged , , , | 3 Comments
  • Categories

  • Meta