Tag Archives: digital marketing

Personalization — the Holy Grail of Digital Marketing

It’s not just patients that have interesting marketing personas – HCPs have them too. Last month I wrote about Direct to Persona Marketing™, an approach to fighting the mass market scattergun approach enshrined in traditional DTC. Liquid Grids’ manipulation of data from an analysis of 650 million online conversations is offering marketers some hope of […]
Posted in E-Media, Europe, Guest Blog, Marketing, Op-Ed, social media, Technology | Also tagged , , , | Leave a comment

How Marketing Has Lost Meaning in Our Industry

by Cinda Orr Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Moreover, given the nature of work being done in these industries, this misconception can seem intuitive. What’s the misconception? That marketing is a science, or at the […]
Posted in Advertising, Agency Insight, Marketing, multimedia, social media | Also tagged , , , , , | 2 Comments

Behind the Buzzwords, Patient Personas are Powerful

Behind the buzzwords, patient personas are powerful Big, bold, blustering buzzwords are as much a part of the digital marketing landscape as the innovative, enabling technologies that spawn them. New techniques, even new spins on old techniques, demand new terminology. Nine times out of 10 the labels are way more impressive than the concepts they […]
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Forget Digital Differentiation: Focus on Cross-Channel ‘Fusion’

Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, writes Peter Houston. Like you, I get invites to attend educational webinars on an almost daily basis; I probably actually attend one every couple of weeks. Most invites get passed over because it’s not my field, I’ve heard it all before or […]
Posted in E-Media, Guest Blog, social media, Technology | Also tagged , , | 2 Comments

Ad Agency Encourages Pharma Marketers to Reboot

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don […]
Posted in Advertising, Agency Insight, Emerging Markets, FDA, healthcare, leadership, Marketing, Patient Communication, patient education, People, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , , , , , , , , , , | 1 Comment
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