Tag Archives: digital marketing

Digital Marketing is Dead, Long Live Marketing!

Digital marketing is dead, long live marketing Everything dies eventually. Print… Dead. Television… Dead… Even God… Dead. Well hold on to your hats, someone has said it, digital marketing is no more. Speaking at the Digital Marketing Exposition & Conference, Dmexco, in Cologne last month, Marc Pritchard – global brand building officer for P&G – […]
Posted in E-Media, Europe, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Also tagged , | 1 Comment

Closed Loop Marketing: Where Next?

In respect of the technology themed issue of the magazine, I thought that it would be interesting to do a lightening fast review of the development of our communication technologies. And then look forward to what’s next. So hold on to your hats because we’re going to take this at speed… We started out taking […]
Posted in E-Media, Guest Blog, Marketing, Op-Ed | Also tagged , , , | 2 Comments

Storytelling Partnerships – the New Face of Big Pharma Marketing

Doing deals with storytellers could be as important for pharma as collaborating with research scientists, writes Peter Houston. Leading advertising trade publication Ad Week ran an interesting feature on the ‘New Face of Big Pharma Marketing’ this week. The piece outlines the changes that Obamacare combined with public distrust of pharma is forcing on marketers, noting […]
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Personalization — the Holy Grail of Digital Marketing

It’s not just patients that have interesting marketing personas – HCPs have them too. Last month I wrote about Direct to Persona Marketing™, an approach to fighting the mass market scattergun approach enshrined in traditional DTC. Liquid Grids’ manipulation of data from an analysis of 650 million online conversations is offering marketers some hope of […]
Posted in E-Media, Europe, Guest Blog, Marketing, Op-Ed, social media, Technology | Also tagged , , , | Leave a comment

How Marketing Has Lost Meaning in Our Industry

by Cinda Orr Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Moreover, given the nature of work being done in these industries, this misconception can seem intuitive. What’s the misconception? That marketing is a science, or at the […]
Posted in Advertising, Agency Insight, Marketing, multimedia, social media | Also tagged , , , , , | 2 Comments
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