Tag Archives: digital marketing

Heady Ideas for Digital Health Marketing

By Ben Comer | Published: May 1, 2012
If you really want to know what’s on a patient’s mind, it’s best to skip the small talk and go straight to the brain waves, as demonstrated by Neuro Insight CEO Pranav Yadav in the lead-off presentation yesterday at Chandler Chicco’s Pioneers in Digital Health conference.
Posted in Advertising, Agency Insight, E-Media, Events, Marketing, Patient Communication, Sales, Strategy, Technology, leadership, social media | Also tagged , , , , , , | Leave a comment

Will the iPad Replace the Rep?

By Guest Blogger | Published: May 11, 2011
By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology?  And if so, is it a good idea? The number of pharma sales reps industry has fallen by more than [...]
Posted in Guest Blog, Marketing, Sales, Strategy, social media | Also tagged , , , , | 2 Comments

Marketing: A Digital Disconnect

By Julian Upton | Published: October 6, 2010
Peter Houston is concerned that pharma is taking too long getting to grips with digital marketing. I was at the 2nd European DigiPharm conference in London last week. I didn’t manage the whole two days, but what I did see left me a little concerned that pharma is still struggling with digital marketing. This is not a [...]
Posted in E-Media, Europe, Global, Guest Blog, Technology, social media | Also tagged , , | 1 Comment