Tag Archives: digital marketing

On-Demand Marketing Re-invents Customer Relationships

Staying on top of the marketing information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make relationships easier to manage. 2014 has started the way 2013 ended in the long and painful saga of pharma and Social media. In a January 21st post for Forbes, Ed Silverman reported […]
Posted in E-Media, Marketing, multimedia, social media | Also tagged , , , | Leave a comment

Twitter IPO Looks a Safe Bet for Pharma Marketers

A Twitter (TWTR) IPO is imminent and looks likely to cement the social network’s future – good news for pharma marketers that increasingly see the network as an important place to engage HCPs and the public. The world’s second favourite social networking platform is expected to list on the New York Stock Exchange sometime this […]
Posted in E-Media, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Also tagged , , | Leave a comment

Digital Marketing is Dead, Long Live Marketing!

Digital marketing is dead, long live marketing Everything dies eventually. Print… Dead. Television… Dead… Even God… Dead. Well hold on to your hats, someone has said it, digital marketing is no more. Speaking at the Digital Marketing Exposition & Conference, Dmexco, in Cologne last month, Marc Pritchard – global brand building officer for P&G – […]
Posted in E-Media, Europe, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Also tagged , | 1 Comment

Closed Loop Marketing: Where Next?

In respect of the technology themed issue of the magazine, I thought that it would be interesting to do a lightening fast review of the development of our communication technologies. And then look forward to what’s next. So hold on to your hats because we’re going to take this at speed… We started out taking […]
Posted in E-Media, Guest Blog, Marketing, Op-Ed | Also tagged , , , | 3 Comments

Storytelling Partnerships – the New Face of Big Pharma Marketing

Doing deals with storytellers could be as important for pharma as collaborating with research scientists, writes Peter Houston. Leading advertising trade publication Ad Week ran an interesting feature on the ‘New Face of Big Pharma Marketing’ this week. The piece outlines the changes that Obamacare combined with public distrust of pharma is forcing on marketers, noting […]
Posted in E-Media, Europe, Guest Blog, Marketing, Op-Ed, Strategy | Also tagged , , , , , | Leave a comment
  • Categories

  • Meta