Tag Archives: digital marketing

Forget Digital Differentiation: Focus on Cross-Channel 'Fusion'

By Guest Blogger | Published: April 17, 2013
Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, writes Peter Houston. Like you, I get invites to attend educational webinars on an almost daily basis; I probably actually attend one every couple of weeks. Most invites get passed over because it’s not my field, I’ve heard it all before or I don’t [...]
Posted in E-Media, Guest Blog, Technology, social media | Also tagged , , | 2 Comments

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013
People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]
Posted in Advertising, Agency Insight, Emerging Markets, FDA, Marketing, Patient Communication, People, Regulatory, Sales, Strategy, Technology, healthcare, leadership, patient education, social media | Also tagged , , , , , , , , , , , | 1 Comment

ePharma Summit: Turning Big Data into Better Content

By Ben Comer | Published: March 6, 2013
Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?
Posted in Advertising, E-Media, Events, FDA, Marketing, Patient Communication, Regulatory, Sales, Strategy, Technology, healthcare, multimedia, social media | Also tagged , , , | Leave a comment

Why Don't Those Damn Marketers 'Do' Digital?

By Guest Blogger | Published: January 18, 2013
By Sven Awege. Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to [...]
Posted in E-Media, Guest Blog, Sales, Strategy, social media | Also tagged , | 2 Comments

Locating the Human Ghost in the Digital Machine

By Clark Herman | Published: October 18, 2012
Featured panelists at ExL’s annual Digital Pharma East conference this week included practicing physicians, vocal ePatients, social media gurus and digital marketing consultants with plenty of hours logged in big pharma boardrooms.
Posted in E-Media, Events, Marketing, Patient Communication, People, Sales, Strategy, Technology, patient education, social media | Also tagged , , | 1 Comment