Tag Archives: digital health

Showing Patients the Bigger Mobile Health Picture

To understand just how far mobile and digital technology can truly influence progress in global healthcare, we first need to form the foundation of the discussion with a few rudimentary facts. Clinical research (“a branch of medical science in human beings”) is critical to healthcare. All patients are human beings. All stakeholders are current or […]
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Go Digital From Get-Go: Boosting Patient Communication at Point of Care

In our final Q&A installment previewing next week’s iPharma2014 digital forum (May 8-9 in NYC), we spoke with Matthew Fanelli and John Kenyon of Time Inc.’s MNI Targeted Media Group, who will present on “Digital, Big Data, and the Point of Care—What You Need to Know to Improve Patient Communication.” Fanelli is senior VP, digital, […]
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Digital Education a Key Bridge to Tapping Emerging Markets

In our second Q&A installment previewing next month’s iPharma2014 conference in New York City, we spoke with David Stern, executive VP of global commercial operations with OvaScience. Stern will be presenting on “Going Global – Innovative Tactics to Engage Emerging Markets and Extend the Global Strategy to a Regional Level.” Drawing from his time as […]
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Digital Summit Preview: Improving Brand Engagement

It’s no secret that the use of digital marketing in the life sciences industry has evolved considerably in recent years. The tools and strategies necessary for pharma brand teams to effectively engage with an increasingly more educated and informed consumer pool are seemingly advancing, or at least being modified, regularly. Throw in other factors such […]
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Why the Smartwatch Should Make Time for Health

Smartwatches need health data to matter, writes Peter Houston. Still getting used to the idea of a smartphone? Better be quick, the smartwatch is on its way … or maybe not if iOS is your tech platform of choice. Despite usual whirl of rumours that accompany any major product announcement from Apple, the much imagined […]
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