Tag Archives: Data

Pharma in the Dell: Working with Academia

By Ben Comer | Published: November 14, 2012
How can the emerging field of data science help to fruitfully translate research and discovery into successful drug development? Academics and pharmaceutical executives at Mount Sinai’s School of Medicine discussed ways to build a bridge across the valley of death, and the growing importance of data across all business areas.
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Missed Opportunities in Advanced Data Analytics

By Ben Comer | Published: March 6, 2012
SAS’s Brad Sitler talks about the importance of incremental sales, customer proximity, and anticipating a compensation model based on health outcomes
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Unbranded Pharma Sites Gain Traction

By George Koroneos | Published: May 11, 2010
Image by alles-schlumpf via Flickr The popularity of unbranded pharma Web sites amongst consumers appears to be on an up tick, according to new data released by Manhattan Research this week. The report, “Unbranded Web sites: Brand Reach throughout the Patient Life Cycle” looked at how many consumers actively use unbranded pharma sites and to what degree [...]
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