Tag Archives: Customer Relationship Management

A Crash Course in SaaS

By Oriana Schwindt | Published: May 12, 2010

Image via Wikipedia Our magazine is called Pharmaceutical Executive—indicating a focus on the c-suite. But we know many of our readers aren’t executives (yet), and may not have quite the same in-depth knowledge as their bosses. So, for those who hear the term “SaaS” bandied about in conversations and fake their way through discussions about it [...]

Posted in Strategy | Also tagged business, cloud computing, Holy Grail, Marketing, Pfizer, Software as a service, Veeva System | Leave a comment

Webcast: SaaS or On-premise CRM—It’s Your Choice… Not Your Vendor’s

By George Koroneos | Published: April 8, 2010

Tuesday, April 13, 2010 at 11:00 AM ET; 8:00 AM PT; 16:00 GMT As the life sciences industry continues to grow in complexity, its commercial model is changing too. The traditional ’single message to many’ approach to delivering your product information has been re-focused to building and maintaining relationships to achieve lasting share of mind. Given [...]

Posted in Webcast | Also tagged business, Customer service, E-Commerce, Health science, Marketing, Model, Sales and Marketing Productivity | Leave a comment