As a unique mix of payers, providers, patients and industry executives prepare to convene for CBI’s first Commercialization and Market Access Congress in Orlando next month, Pharm Exec editor-in-chief William Looney sits down with Congress co-chair Sheri Dodd of Medtronic to review key themes and trends likely to dominate the two days of discussion.
[...]
Reaching 'the Customer': A Q&A with Sheri Dodd