Tag Archives: Consumer Advertising

Omnicom and Publicis: Musings on the Merger

With the pharma industry spending over $31 billion a year on product promotion, the melding of ad giants Omnicom and Publicis beckons a closer look. The two holding companies lent ink to their union in Paris at the end of last month. Since then, a number of perspectives on the deal have surfaced, many of […]
Posted in Advertising, Agency Insight, Deals, E-Media, Global, Marketing, Strategy | Also tagged , , , , , , , , | Leave a comment

As American as Acid Reflux

Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Posted in Advertising, Corporate Responsibility, E-Media, FDA, healthcare, leadership, Market Access, Marketing, patient education, Regulatory, Strategy | Also tagged , , , , | 1 Comment

Without An Rx, Some Pharmas Are Skittish

Lower margins and strong-arm direct-to-consumer campaigns are two of the primary barriers to selling nutraceuticals, according to a business school ‘war game’ conducted with the participation of Abbott, Danone (Dannon in the US), GSK and Nestlé. But the global nutraceuticals market – worth $80 billion in 2010, according to Frost & Sullivan – is expected […]
Posted in Advertising, Global, IP, Marketing, patient education, Regulatory, Strategy | Also tagged , , | 4 Comments

Blind Ambition – DTC Perspectives Day 1

HealthTalker CEO Andy Levitt continues his trek across the US, hitting a slew of pharma meetings and speaking at a handful of them. Here’s his wrap up of the DTC Perspectives conference in Livingston, New Jersey. The pharma Fall conference season is in full swing, and today I am happy to be in New Jersey […]
Posted in Advertising, E-Media, Events | Also tagged , , , , , | 4 Comments
  • Categories

  • Meta