Tag Archives: Consumer Advertising

As American as Acid Reflux

By Ben Comer | Published: August 21, 2012
Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Posted in Advertising, Corporate Responsibility, E-Media, FDA, Market Access, Marketing, Regulatory, Strategy, healthcare, leadership, patient education | Also tagged , , , , | 1 Comment

Without An Rx, Some Pharmas Are Skittish

By Ben Comer | Published: August 24, 2011
Lower margins and strong-arm direct-to-consumer campaigns are two of the primary barriers to selling nutraceuticals, according to a business school ‘war game’ conducted with the participation of Abbott, Danone (Dannon in the US), GSK and Nestlé. But the global nutraceuticals market – worth $80 billion in 2010, according to Frost & Sullivan – is expected [...]
Posted in Advertising, Global, IP, Marketing, Regulatory, Strategy, patient education | Also tagged , , | 4 Comments

Blind Ambition – DTC Perspectives Day 1

By Andy Levitt | Published: October 30, 2008
HealthTalker CEO Andy Levitt continues his trek across the US, hitting a slew of pharma meetings and speaking at a handful of them. Here’s his wrap up of the DTC Perspectives conference in Livingston, New Jersey. The pharma Fall conference season is in full swing, and today I am happy to be in New Jersey to [...]
Posted in Advertising, E-Media, Events | Also tagged , , , , , | 4 Comments