Tag Archives: conferences

Big Pharma's Second Life

Can big pharma solve its fixed cost problem by going virtual? Not entirely, but drug companies can get more out of their CRO partners by treating them less like avatars and more like equals, according to conference-goers at a CBI event in The Triangle. The problem with overbearing project mangers on the sponsor side of […]
Posted in Biotech, People, R&D, Strategy, Supply Chain | Also tagged , , , , | Leave a comment

Winning Pharma's Super Conferences

by Stan Bernard and Janet Wells Like the Super Bowl, pharma companies are winning major congresses by using competitive conference techniques to generate brand buzz and corporate recognition. Each year, thirty-two National Football League teams compete to win the Super Bowl, the ultimate U.S. team sport championship. Simultaneously, dozens of major companies are also competing […]
Posted in Advertising, Agency Insight, Marketing, Meetings, Strategy | Also tagged , , , , , , | 1 Comment

CMS taps IT firm CGI for Sunshine Act Data Dump

Speaking at CBI’s Sunshine & Aggregate Spend Conference in Washington DC on Tuesday, Shantanu Agrawal, director, data sharing and partnership group, center for program integrity, CMS, said the agency hired IT company CGI to build the software platform to be used for publishing pharma payments to physicians under the Sunshine Act provisions, now re-branded “open […]
Posted in Agency Insight, Deals, E-Media, FDA, healthcare, People, Technology | Also tagged , , , , , , , , , , , , , , | Leave a comment

Why Social Media Won't Replace Pharma Meetings

It’s OK, social media won’t replace Pharma meetings I read a blog post recently where Brian S. McGowan PhD predicted 50 percent of medical meetings will be replaced by virtual courses within five years. I don’t know about the number, but the logic is probably right. I’m sure a lot of CME can be delivered […]
Posted in E-Media, Global, Guest Blog, social media | Also tagged , | 1 Comment

Compliance and Legal Not Always Eye-to-Eye

As the role and stature of the compliance officer grows, legacy senior management structures and hierarchies can accidentally pit lawyers against one another. What is strictly legal in the context of sales and marketing practices, working with government officials in global markets, and running and reporting on clinical programs, may not always be the last […]
Posted in compliance, Corporate Responsibility, Legal, Marketing, Regulatory, Sales, Strategy | Also tagged , , , | Leave a comment
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