Tag Archives: conference

Health 2.0: Internet Déjà vu

Andy Levitt, founder and CEO of HealthTalker, continues his coverage of the Health 2.0 conference. Today was Day 2 at Health 2.0 in San Francisco, and the overwhelming theme for me at the conference was this: it feels a lot like it did eight years ago. In many ways, I am impressed with the number […]
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Linguistics: "Salami-slicing" Orphan Drugs

Ultra-orphan? It’s a phrase I never heard before, but increasingly, companies are taking it on and finding it a useful way to describe the very smallest patient groups. “Language is very important, and you have to understand how it affects perception,” says Maria Hardin, vice president of patient services for NORD (National Organization for Rare […]
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The Truth About Closed-Loop Marketing

Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on […]
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