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Tag Archives: conference
JP Morgan Healthcare Conference:
It’s All About "Money…Rather the Economy!"
JP Morgan’s Healthcare Conference has always been about financing, but money has never been the main focus like it is at this year’s annual gathering in San Francisco. The hallmark of this investment meeting has been innovation, with companies passionately pitching their new product or technology and management team’s capability to execute on a [...]
Posted in Events Also tagged Art Levinson, DNA, Erich Hunziker, Gene, Genentech, healthcare, JP Morgan, Merck, NME, Richard Clark, Roche, Ted Kennedy 1 Comment
PhRMA and the New Physician Marketing
I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was [...]
Posted in Events Also tagged Compas, HBA, healtchare, King Pharmaceuticals, meeting, PhRMA, sales rep Leave a comment
Health 2.0: Internet Déjà vu
Andy Levitt, founder and CEO of HealthTalker, continues his coverage of the Health 2.0 conference.
Today was Day 2 at Health 2.0 in San Francisco, and the overwhelming theme for me at the conference was this: it feels a lot like it did eight years ago.
In many ways, I am impressed with the number of companies [...]
Posted in Events Also tagged Andy Levitt, Google, Health 2.0, HealthTalker, Internet, Web 2.0 4 Comments
Linguistics: "Salami-slicing" Orphan Drugs
Ultra-orphan? It’s a phrase I never heard before, but increasingly, companies are taking it on and finding it a useful way to describe the very smallest patient groups.
“Language is very important, and you have to understand how it affects perception,” says Maria Hardin, vice president of patient services for NORD (National Organization for Rare Diseases). [...]
New Decade, New Agenda for Pharma