Tag Archives: conference

Challenges in the March Toward an AIDS-Free Generation

By Ben Comer | Published: August 1, 2012
FDA’s approval of Truvada, a once-a-day oral combination of tenofovir and emtricitabine, for pre-exposure prophylaxis (or PrEP, a method for preventing HIV infection) arrived during a chorus of optimism surrounding major developments in the fight against AIDS.
Posted in Biotech, Events, FDA, Market Access, Patient Communication, Regulatory, Safety, healthcare, patient compliance, patient education, pricing | Also tagged , , , , , , | Leave a comment

BIO 2012: The Case for Collaboration

By Ben Comer | Published: June 19, 2012
Rodney King died on Sunday, but his famous question lives on: “Can we all get along?” At BIO 2012, the proposition seems to be: “Can we all just collaborate?”
Posted in Biotech, Europe, Events, FDA, Global, IP, People, R&D, Regulatory, Strategy, Technology, healthcare, leadership | Also tagged , , , , , , | Leave a comment

Clayton Christensen on the Future of Pharma

By Ben Comer | Published: May 11, 2012
A keynote speaker at the 9thAnnual SaS Health Care & Life Sciences Executive Conference on May 10, ‘disruptive’ author of The Innovator’s Dilemma and Harvard business professor Clayton Christensen sat down with PharmExec to discuss the future of the pharmaceutical industry, and what Mitt Romney could bring to the White House.
Posted in Biotech, Events, FDA, IP, People, R&D, Regulatory, Safety, Technology, Uncategorized, healthcare, leadership | Also tagged , , , , , , , , , , , | 1 Comment

Using Social Networks to Increase Sales

By Ben Comer | Published: May 8, 2012
Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.
Posted in Advertising, Marketing, Sales, Strategy, Technology, leadership, social media | Also tagged , , , , , , , , , | Leave a comment

Heady Ideas for Digital Health Marketing

By Ben Comer | Published: May 1, 2012
If you really want to know what’s on a patient’s mind, it’s best to skip the small talk and go straight to the brain waves, as demonstrated by Neuro Insight CEO Pranav Yadav in the lead-off presentation yesterday at Chandler Chicco’s Pioneers in Digital Health conference.
Posted in Advertising, Agency Insight, E-Media, Events, Marketing, Patient Communication, Sales, Strategy, Technology, leadership, social media | Also tagged , , , , , , | Leave a comment