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AZ’s First Corporate Blog Falls Flat
Currently, if patients or doctors look for specific drug information on AZ Health Connections, AstraZeneca’s new corporate communications blog, they won’t find any. And that’s exactly how AZ—along with pretty much every other pharma company engaged in the social media sphere—wants it.
“The one area we’re trying not to engage is specific questions about disease state,” [...]
Posted in E-Media Also tagged AstraZeneca, Community, Food and Drug Administration, Health care, social media, Virtual community, Washington DC 2 Comments

AstraZeneca to Slash 8,000 More Jobs (Updated 2/3/10)