Tag Archives: Company

AstraZeneca to Slash 8,000 More Jobs (Updated 2/3/10)

Last year, AstraZeneca announced the elimination of some 15,000 jobs. Last Thursday, the London-based company revealed that it plans to lay off another 8,000 by 2014—this despite global revenue growth of 4 percent for 2009. Much of the drive for this addition labor sculpting stems from AZ’s desire to streamline its R&D; the company will […]
Posted in Strategy | Also tagged , , , , , , , | 1 Comment

AZ’s First Corporate Blog Falls Flat

Currently, if patients or doctors look for specific drug information on AZ Health Connections, AstraZeneca’s new corporate communications blog, they won’t find any. And that’s exactly how AZ—along with pretty much every other pharma company engaged in the social media sphere—wants it. “The one area we’re trying not to engage is specific questions about disease […]
Posted in E-Media | Also tagged , , , , , , | 3 Comments
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