Tag Archives: change

Clayton Christensen on the Future of Pharma

By Ben Comer | Published: May 11, 2012

A keynote speaker at the 9thAnnual SaS Health Care & Life Sciences Executive Conference on May 10, ‘disruptive’ author of The Innovator’s Dilemma and Harvard business professor Clayton Christensen sat down with PharmExec to discuss the future of the pharmaceutical industry, and what Mitt Romney could bring to the White House.

Posted in Biotech, Events, FDA, IP, People, R&D, Regulatory, Safety, Technology, Uncategorized, healthcare, leadership | Also tagged business model, Clayton Christensen, commercial model, conference, FDA, health analytics, innovation, Mitt Romney, Politics, public policy, SaS, Strategy | 1 Comment

A Plea for Change at HCMA Conference

By George Koroneos | Published: June 18, 2009

Pharma might be aTwitter about social media, but few companies are freeing their marketing teams to try new strategies to engage consumers and patients. And they have a good reason to be afraid. With FDA dropping warning letters for the most innocent infractions, there is legit trepidation in trying new online strategies. So, it’s no surprise [...]

Posted in E-Media, Events | Also tagged brand, HCMA, Healthcare Communication & Marketing Association, Jennifer Beck, Marketing, new media, Pfizer, social media | 3 Comments