Tag Archives: CER

Government to Launch Academic Detailing Program

Some of the $1.1 billion in funding for Comparative Effectiveness Research (CER) provided by last year’s economic stimulus legislation will be used to support a major doctor education campaign on drugs and medical products and procedures. The Agency for Healthcare Research and Quality (AHRQ) plans to contract this fall with a marketing or advertising company […]
Posted in Medical Education, News, Sales, Strategy | Also tagged , , | 2 Comments
  • Categories

  • Meta