Tag Archives: Center for Business Intelligence

Strategic Patient Adherence Awards: This Year's Winner…

CBI conference highlights three turnaround strategies to plug the gaps in patient adherence. New insights into customer behavior fostered by the revolution in information technology are finally being applied to the age-old quandary of why most patients stop taking prescribed medications after a few months of therapy. This was a key conclusion of last month’s […]
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Join the Adherence Conversation

Medication adherence is an ongoing and serious problem; according to the Center for Health Transformation, the annual cost of patients not taking their medicines as prescribed is nearly $300 billion, with approximately 125,000 patients dying each year due to poor adherence—that’s 342 people every day. Improving adherence rates in the United States has been a […]
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A Dialogue on Patient Access Programs

As health reforms sweep in major changes to our nation’s healthcare system, patient assistance and access programs  (PAPs) are rapidly evolving to assess and meet new needs. As millions of uninsured Americans gain some form of insurance coverage, manufacturer-sponsored PAPs face unprecedented challenges as they rise up to evolve the PAP model to best address […]
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The Truth About Closed-Loop Marketing

Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on […]
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