Tag Archives: business
A Crash Course in SaaS
Image via Wikipedia
Our magazine is called Pharmaceutical Executive—indicating a focus on the c-suite. But we know many of our readers aren’t executives (yet), and may not have quite the same in-depth knowledge as their bosses. So, for those who hear the term “SaaS” bandied about in conversations and fake their way through discussions about it [...]
Posted in Strategy Also tagged cloud computing, Customer Relationship Management, Holy Grail, Marketing, Pfizer, Software as a service, Veeva System Leave a comment
BIO Convention: Potemkin Pavilions and the Power of NICE
Image by Getty Images via Daylife
Last week’s annual meeting of BIO in Chicago once again proved illustrative in showcasing the high profile that governments now plays as the biotech sector’s chief advocate. While private venture capitalists confined themselves to the margins of the meeting, the Convention hall was bursting at the seams with host [...]
Merck Shows Off Bevy of New Drugs
Image by Chemical Heritage Foundation via Flickr
While Merck’s net profits might be a little low in the wake of the Schering-Plough merger, it’s pipeline—and future sales—are far from bleak.
According to a new report from analyst firm Deutsche Bank, Merck has no less than 18 drugs in Phase III development, with three slated for launch within [...]
Posted in R&D, Strategy Also tagged Clinical trial, Conditions and Diseases, Deutsche Bank, Merck & Co, Phase III, Schering Plough Leave a comment
Webcast: SaaS or On-premise CRM—It’s Your Choice… Not Your Vendor’s
Tuesday, April 13, 2010 at 11:00 AM ET; 8:00 AM PT; 16:00 GMT
As the life sciences industry continues to grow in complexity, its commercial model is changing too. The traditional ’single message to many’ approach to delivering your product information has been re-focused to building and maintaining relationships to achieve lasting share of mind. Given [...]
Posted in Webcast Also tagged Customer Relationship Management, Customer service, E-Commerce, Health science, Marketing, Model, Sales and Marketing Productivity Leave a comment

Takeda Launches New Plan, Cuts US Jobs