Tag Archives: brand

Shrinks Like Latuda Over the Competition, Survey Finds

By Ben Comer | Published: May 11, 2011
Psychiatrists are more likely to recommend Sunovion Pharmaceuticals’ Latuda to colleagues than Merck’s Saphris or Novartis’ Fenapt, according to a DTW Marketing Research survey. All three drugs are atypical antipsychotics indicated for schizophrenia, and had US launches in late 2009 (Saphris), early 2010 (Fenapt) and February of this year (Latuda). Latuda, however, appears to be gaining [...]
Posted in Advertising, Marketing, Sales, Strategy, patient compliance | Also tagged | 3 Comments

Pfizer Joins Twitter Fray

By George Koroneos | Published: July 29, 2009
Image via Wikipedia The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information on [...]
Posted in News | Also tagged , , , , , , | 2 Comments

A Plea for Change at HCMA Conference

By George Koroneos | Published: June 18, 2009
Pharma might be aTwitter about social media, but few companies are freeing their marketing teams to try new strategies to engage consumers and patients. And they have a good reason to be afraid. With FDA dropping warning letters for the most innocent infractions, there is legit trepidation in trying new online strategies. So, it’s no surprise [...]
Posted in E-Media, Events | Also tagged , , , , , , , | 3 Comments