Tag Archives: brand

Rx Brand Managers: Will Your Products Be Covered Under Obamacare?

by Tom Norton We are now less than three weeks away from the initial sign up period for Obamacare. After October 1st, the reality of the program and all that it portends for the future of the US pharmaceutical industry will begin to make itself apparent. One area that is of extreme concern to Rx […]
Posted in Guest Blog, healthcare, Legal, Market Access, Regulatory, Strategy | Also tagged , , , , , , , | Leave a comment

Shrinks Like Latuda Over the Competition, Survey Finds

Psychiatrists are more likely to recommend Sunovion Pharmaceuticals’ Latuda to colleagues than Merck’s Saphris or Novartis’ Fenapt, according to a DTW Marketing Research survey. All three drugs are atypical antipsychotics indicated for schizophrenia, and had US launches in late 2009 (Saphris), early 2010 (Fenapt) and February of this year (Latuda). Latuda, however, appears to be […]
Posted in Advertising, Marketing, patient compliance, Sales, Strategy | Also tagged | 3 Comments

Pfizer Joins Twitter Fray

Image via Wikipedia The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information […]
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A Plea for Change at HCMA Conference

Pharma might be aTwitter about social media, but few companies are freeing their marketing teams to try new strategies to engage consumers and patients. And they have a good reason to be afraid. With FDA dropping warning letters for the most innocent infractions, there is legit trepidation in trying new online strategies. So, it’s no […]
Posted in E-Media, Events | Also tagged , , , , , , , | 3 Comments
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