Tag Archives: Bayer

Dendreon Picks Bishop as COO

By George Koroneos | Published: December 14, 2009

Congratulations are in order for Hans Bishop, one of our 2009 emerging leaders. Dendreon just announced that it appointed Bishop chief operating officer in charge of the pending launch of the prostate cancer treatment Provenge. “Hans’ extensive and successful global commercial experience will add tremendous value to Dendreon’s already strong executive team as we prepare for [...]

Posted in People | Also tagged business, Cancer, Conditions and Diseases, Dendreon, Hans Bishop, Health, Prostate cancer, Sipuleucel-T | Leave a comment

Yaz Spoofed on Best Week Ever

By George Koroneos | Published: February 28, 2009

VH1 took Bayer to task on last night’s Best Week Ever, mocking the company’s new corrective ad for the contraceptive Yaz. Host Paul F. Tompkins introduced the skit by playing the opening few seconds of the actual television ad, in which a paid actress states, â€œYou may have seen some Yaz commercials recently that were not [...]

Posted in Marketing | Also tagged ad, Best Week Ever, comedy, Marketing, Spoof, Yaz | 2 Comments