Tag Archives: AstraZeneca
AZ’s First Corporate Blog Falls Flat
Currently, if patients or doctors look for specific drug information on AZ Health Connections, AstraZeneca’s new corporate communications blog, they won’t find any. And that’s exactly how AZ—along with pretty much every other pharma company engaged in the social media sphere—wants it.
“The one area we’re trying not to engage is specific questions about disease state,” [...]
Posted in E-Media Also tagged Community, Company, Food and Drug Administration, Health care, social media, Virtual community, Washington DC 3 Comments
AstraZeneca, BMS Announce Layoffs and Buyouts
AstraZeneca was the topic of conversation this week as word broke that the company is offering buyout deals to every member of its 5,500 US sales force.
“AstraZeneca is making changes to our sales force, which will be managed first by looking at vacancies and offering field sales employees the opportunity to self-identify whether they are [...]
Posted in Strategy Also tagged Bristol Myers Squibb, Buyouts, Indiana, layoffs, New York City, Pfizer, Strategy, Wyeth 1 Comment
Latest News from ASCO: Winners, Losers, and Also Rans
Image via Wikipedia
Due to pharma’s voluntary moratorium on doling out totefuls of freebies and all the lattes you can swallow, thousands of docs, researchers, and reporters had only their sleep-deprived selves to carry from data dump to data dump at this week’s American Society of Clinical Oncology (ASCO) annual confab in Orlando, Florida.
Some 4,000 studies [...]
Posted in Events Also tagged Cancer, Chemotherapy, Clinical trial, Lung cancer, Sanofi-Aventis, United States 2 Comments
AZ is All A-Twitter
When it comes to digital and social media, is Big Pharma finally getting it? Yesterday, AstraZeneca launched a branded YouTube channel for its asthma drug Symbicort, joining the ranks of Abbott, GSK, J&J, and most recently, Santofi-Aventis. This news arrived just in time for the 8th Annual ePharma Summit, where industry experts are gathered to [...]

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