Tag Archives: AstraZeneca
Pharma Digital Smarts Quantified in IQ Index
Pfizer’s Viagra and AstraZeneca’s (AZ) Nexium took the top two slots on a new Digital IQ Index measuring the digital competence of 51 pharma brands across eight therapeutic categories. The ranking, created by think tank L2 in partnership with media agency PHD Network, evaluated brands’ digital presence across four criteria: platform (including site effectiveness and [...]
A Few Words About Diversification
Guest blog by Dr Brian White, an analyst at Shore Capital.
As a result of the feared impact of the patent expiry cliff, the decimation of branded sales by multi-sourced generics and the obstacles erected, especially by managed care in the US, to slow the uptake of branded pharmaceuticals where a generic in the same class [...]
Posted in Europe, Global, Guest Blog, Strategy Also tagged diagnostics, diversification, GSK, Merck & Co, Novartis, Schering Plough Leave a comment
AstraZeneca to Slash 8,000 More Jobs (Updated 2/3/10)
Last year, AstraZeneca announced the elimination of some 15,000 jobs. Last Thursday, the London-based company revealed that it plans to lay off another 8,000 by 2014—this despite global revenue growth of 4 percent for 2009.
Much of the drive for this addition labor sculpting stems from AZ’s desire to streamline its R&D; the company will focus [...]
Posted in Strategy Also tagged business, Company, David Brennan, Employment, GlaxoSmithKline, layoffs, London, Research and development 1 Comment
Novartis Names Jimenez CEO
Novartis shocked investors on Tuesday morning when the Swiss-based firm announced that CEO Daniel Vasella would relinquish his post as CEO to Joe Jimenez while retaining his chairman of the board spot.
According to a release, this move has been in the works since 2008 and lead to the restructuring of its management team. The executive [...]
Posted in Strategy Also tagged business, Chief financial officer, Daniel Vasella, Novartis, Switzerland 1 Comment

AZ Celebrates Crestor Patent Win