Tag Archives: analytics

Using Social Networks to Increase Sales

By Ben Comer | Published: May 8, 2012

Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.

Posted in Advertising, Marketing, Sales, Strategy, Technology, leadership, social media | Also tagged Activate Networks, conference, Genentech, Launch, marketing research, physicians, Sales, sales force, sales rep, social networks | Leave a comment

Missed Opportunities in Advanced Data Analytics

By Ben Comer | Published: March 6, 2012

SAS’s Brad Sitler talks about the importance of incremental sales, customer proximity, and anticipating a compensation model based on health outcomes

Posted in Advertising, Marketing, healthcare, leadership | Also tagged branded pharma, Data, SaS | Leave a comment