Tag Archives: analytics

Five Ways Advanced Social Intelligence Guides Pharma Strategy

by Mark Langsfeld Within the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors. Several leading pharmaceutical companies are already using big data solutions to extract insights from the social realm. Applying these insights across a number of business functions empowers their […]
Posted in Patient Communication | Also tagged , | 1 Comment

Using Social Networks to Increase Sales

Social networks existed long before Mark Zuckerberg came along. What hasn’t existed until recently are the tools, metrics and case studies necessary to understand how physicians influence each other within professional networks, and how these relationships can be used to change prescribing behavior.
Posted in Advertising, leadership, Marketing, Sales, social media, Strategy, Technology | Also tagged , , , , , , , , , | Leave a comment

Missed Opportunities in Advanced Data Analytics

SAS’s Brad Sitler talks about the importance of incremental sales, customer proximity, and anticipating a compensation model based on health outcomes
Posted in Advertising, healthcare, leadership, Marketing | Also tagged , , | Leave a comment
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