Tag Archives: Agency

Omnicom & Publicis: 5 Questions to Frame the Deal

by Alan Topin Since the Omnicom-Publicis merger was announced in late July, it appears the only sources that have not commented on the joining of the superpowers are the President, the Pope, and WikiLeaks. In fact, I might be the only source to publicly claim that I actually don’t understand the reasons behind the merger. […]
Posted in Advertising, Agency Insight, Deals, Marketing, Strategy | Also tagged , , , , , , , | 1 Comment

Ad Agency Encourages Pharma Marketers to Reboot

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don […]
Posted in Advertising, Agency Insight, Emerging Markets, FDA, healthcare, leadership, Marketing, Patient Communication, patient education, People, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , , , , , , , , , , | 1 Comment

Advancing Pharma's Social Media Listening Analytics

Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according […]
Posted in Advertising, Agency Insight, E-Media, Marketing, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , | 6 Comments

As American as Acid Reflux

Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Posted in Advertising, Corporate Responsibility, E-Media, FDA, healthcare, leadership, Market Access, Marketing, patient education, Regulatory, Strategy | Also tagged , , , , | 1 Comment
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