Tag Archives: Advertising

Building a Better Brief Summary

Image via Wikipedia FDA wanted to find out what people really think of the risk information printed on the back of pharmaceutical advertising. Surprise, people tend to absorb far less information from the giant blocks of text printed in drab language. DDMAC social science analyst Amy O’Donoghue explained FDA’s recent study results to an audience […]
Posted in Advertising, Regulatory | Also tagged , , , , | 4 Comments

The Triple P

Pharma snagged five out of 30 spots designated for the marketing elite on Ad Age’s Power Players 2008 list. Each individual represents a company that is making milestones in terms of signature accomplishments and advertising spending. Let’s take a closer look: #5 Brian Perkins, vice president, corporate affairs Johnson & Johnson Ad Budget: $2.41 billion […]
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Is FDA Watching YouTube?

Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention. While I’m not 100 percent positive, it […]
Posted in E-Media, Marketing, Regulatory | Also tagged , , , , , , , | 6 Comments
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