Tag Archives: Advertising

Pfizer Quietly Updates Company Logo

By George Koroneos | Published: November 4, 2009

A few weeks back, about the time Pfizer started swapping out Wyeth signs for Pfizer branding, I was tipped off that the age-old Pfizer logo had been modified from the horizontal blue oval to an offset design. Additionally, the company did tiny modifications on each letter, dropping the serif from the “P,” making the “F” less [...]

Posted in Strategy | Also tagged business, Design, Logo, Pepsi, Pfizer, Typeface, Wyeth | 7 Comments

Feds Chase Down Faulty Skincare Promos

By George Koroneos | Published: August 26, 2009

FDA’s Division of Drug Marketing Communications, this week, posted a slew of warning and untitled letters to pharma firms for misleading skincare advertisements. Johnson & Johnson, Galderma, and Allergan each received a letter documenting complaints ranging from false advertising to unsubstantial efficacy claims. J&J received a violation letter in response to a journal ad for its [...]

Posted in FDA, Marketing | Also tagged Allergan, Clinical trial, Johnson & Johnson, U.S. Food and Drug Administration | 2 Comments

Building a Better Brief Summary

By George Koroneos | Published: June 25, 2009

Image via Wikipedia FDA wanted to find out what people really think of the risk information printed on the back of pharmaceutical advertising. Surprise, people tend to absorb far less information from the giant blocks of text printed in drab language. DDMAC social science analyst Amy Oâ€™Donoghue explained FDAâ€™s recent study results to an audience of marketers [...]

Posted in Advertising, Regulatory | Also tagged Brief Summary, DDMAC, DIA, FDA, Marketing | 4 Comments

The Triple P

By Brittany Agro | Published: October 14, 2008

Pharma snagged five out of 30 spots designated for the marketing elite on Ad Age’s Power Players 2008 list. Each individual represents a company that is making milestones in terms of signature accomplishments and advertising spending. Let’s take a closer look: #5 Brian Perkins, vice president, corporate affairs Johnson & Johnson Ad Budget: $2.41 billion Key attributes: company’s sponsorship [...]

Posted in Advertising | Also tagged Ad Age, budgets, Marketing, People | Leave a comment

Is FDA Watching YouTube?

By George Koroneos | Published: October 10, 2008

Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention. While I’m not 100 percent positive, it [...]

Posted in E-Media, Marketing, Regulatory | Also tagged DDMAC, DTC, emedia, FDA, Shire, Viagra, Warning Letter, YouTube | 6 Comments