Tag Archives: Advertising

Google Unveils New Pharma Ads

By George Koroneos | Published: November 12, 2009
Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]
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Feds Chase Down Faulty Skincare Promos

By George Koroneos | Published: August 26, 2009
FDA’s Division of Drug Marketing Communications, this week, posted a slew of warning and untitled letters to pharma firms for misleading skincare advertisements. Johnson & Johnson, Galderma, and Allergan each received a letter documenting complaints ranging from false advertising to unsubstantial efficacy claims. J&J received a violation letter in response to a journal ad for its [...]
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Building a Better Brief Summary

By George Koroneos | Published: June 25, 2009
Image via Wikipedia FDA wanted to find out what people really think of the risk information printed on the back of pharmaceutical advertising. Surprise, people tend to absorb far less information from the giant blocks of text printed in drab language. DDMAC social science analyst Amy O’Donoghue explained FDA’s recent study results to an audience of marketers [...]
Posted in Advertising, Regulatory | Also tagged , , , , | 4 Comments

The Triple P

By Brittany Agro | Published: October 14, 2008
Pharma snagged five out of 30 spots designated for the marketing elite on Ad Age’s Power Players 2008 list. Each individual represents a company that is making milestones in terms of signature accomplishments and advertising spending. Let’s take a closer look: #5 Brian Perkins, vice president, corporate affairs Johnson & Johnson Ad Budget: $2.41 billion Key attributes: company’s sponsorship [...]
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