Tag Archives: Advertising

GSK Goes DTC for London Olympics

It’s an unusual sight in the UK — a television commercial for a Big Pharma company. But among the cultural and commercial innovations being attributed to the London Olympic Games is GSK’s first UK consumer-facing corporate brand campaign, showcasing its anti-doping operations. The TV ad debuted on July 16; this week, the company’s campaign went [...]
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Pharma Marketers Should Think Outside WebMD, Says Report

Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found. According to Contextweb, an advertising technology firm, marketers are remiss in assuming that consumers are only interested in clicking on a pharma banner when it’s on a medical [...]
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Favorite Pharma Ad of 2010

Pharm Exec has begun its search for the Ad Stars, our annual feature honoring the best in Rx advertising, and we want your input. If a great advertisement for a prescription drug — TV, print, online, radio, or any other format — has sparked your attention for its purpose, creativity, and cleverness, we’d like to [...]
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New FDA Campaign Targets Detailing, Trade Shows

In addition to sending out more warning letters and stepping up enforcement activity, the Food and Drug Administration wants health professionals to do more to police drug marketing and advertising. The agency’s “Bad Ad” program urges doctors and other health professionals to report any false or misleading ads or inappropriate marketing pitches. Depending on one’s [...]
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Google Unveils New Pharma Ads

Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]
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