Tag Archives: Advertising

GSK Goes DTC for London Olympics

By Julian Upton | Published: July 24, 2012
It’s an unusual sight in the UK — a television commercial for a Big Pharma company. But among the cultural and commercial innovations being attributed to the London Olympic Games is GSK’s first UK consumer-facing corporate brand campaign, showcasing its anti-doping operations. The TV ad debuted on July 16; this week, the company’s campaign went [...]
Posted in Advertising, Europe, Global | Also tagged , , , , | 2 Comments

Pharma Marketers Should Think Outside WebMD, Says Report

By Ben Comer | Published: June 1, 2011
Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found. According to Contextweb, an advertising technology firm, marketers are remiss in assuming that consumers are only interested in clicking on a pharma banner when it’s on a medical [...]
Posted in Advertising, E-Media, Marketing, Patient Communication, Strategy | Also tagged , , , , | 2 Comments

Favorite Pharma Ad of 2010

By Julian Upton | Published: December 1, 2010
Pharm Exec has begun its search for the Ad Stars, our annual feature honoring the best in Rx advertising, and we want your input. If a great advertisement for a prescription drug — TV, print, online, radio, or any other format — has sparked your attention for its purpose, creativity, and cleverness, we’d like to [...]
Posted in Advertising, Agency Insight | Also tagged , , | Leave a comment

New FDA Campaign Targets Detailing, Trade Shows

By Jill Wechsler | Published: May 19, 2010
In addition to sending out more warning letters and stepping up enforcement activity, the Food and Drug Administration wants health professionals to do more to police drug marketing and advertising. The agency’s “Bad Ad” program urges doctors and other health professionals to report any false or misleading ads or inappropriate marketing pitches. Depending on one’s [...]
Posted in FDA, News, Regulatory | Also tagged , , , , , | Leave a comment

Google Unveils New Pharma Ads

By George Koroneos | Published: November 12, 2009
Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]
Posted in Strategy | Also tagged , , , , , , | 2 Comments