Pharma snagged five out of 30 spots designated for the marketing elite on Ad Age’s Power Players 2008 list. Each individual represents a company that is making milestones in terms of signature accomplishments and advertising spending. Let’s take a closer look:
#5 Brian Perkins, vice president, corporate affairs
Johnson & Johnson
Ad Budget: $2.41 billion
Key attributes: company’s sponsorship [...]
The Triple P