Measuring Responsibility in Big Pharma
If you can’t measure it, the saying goes, it doesn’t count. But what if you’re measuring the wrong things?
The Access to Medicines Index (www.accesstomedicineindex.org) is an attempt to measure and compare the corporate social responsibility of both innovator (20) and generics (7) companies based on a number of different (and often [...]
Measuring Responsibility in Big Pharma