Tag Archives: Abbott
The KOL Database Kingdom
Tracking interactions with KOLs can be a daunting task if you don’t have the right systems in place. Similar to the children’s mythology-themed boardgame, “Key to the Kingdom,” the odds of mastering it at first try are slim—but over time, you learn from mistakes, become familiar with the rules, and ultimately succeed.
Michael Schaffer, senior district [...]
An Inevitable Evolution
It is all about the pull and less about the push when it comes to delivering an effective and valuable message to physicians without comprising compliance. And the panelists and speakers attending the Center for Business Intelligence’s Premier Opinion Leader Management Systems conference in King of Prussia, PA, couldn’t agree more.
Over the next five years, [...]
Posted in Marketing, People Also tagged Cegedim Dendrite, Gartner, key opinion leader, UCB Pharma Leave a comment

AZ, Sepracor, and Abbott Cinch Belts With Layoffs