Tag Archives: Abbott

AZ, Sepracor, and Abbott Cinch Belts With Layoffs

It’s been a tough few days for pharmaceutical employees. Just days after Pfizer announced that it would eliminate 10 percent of its workforce, three other companies are revealing restructuring plans that include releasing hundreds (and in one case thousands) of employees. In its fourth quarter report released today, AstraZeneca stated that it will continue its […]
Posted in People, Strategy | Also tagged , , , | 1 Comment

The KOL Database Kingdom

Tracking interactions with KOLs can be a daunting task if you don’t have the right systems in place. Similar to the children’s mythology-themed boardgame, “Key to the Kingdom,” the odds of mastering it at first try are slim—but over time, you learn from mistakes, become familiar with the rules, and ultimately succeed. Michael Schaffer, senior […]
Posted in Marketing | Also tagged , | Leave a comment

An Inevitable Evolution

It is all about the pull and less about the push when it comes to delivering an effective and valuable message to physicians without comprising compliance. And the panelists and speakers attending the Center for Business Intelligence’s Premier Opinion Leader Management Systems conference in King of Prussia, PA, couldn’t agree more. Over the next five […]
Posted in Marketing, People | Also tagged , , , | Leave a comment
  • Categories

  • Meta