Tag Archives: 2D Barcodes

Mobile Health: Will Cellular Doom the Paper Chase?

Eric Boothe discusses the use of mobile technology among physicians, and the practical application of 2D Barcodes for sales and marketing purposes in the pharma industry. While print continues to be a standard for marketing initiatives in our industry, new opportunities for engagement with health care practitioners (HCP) and patients are becoming readily available. Recently, […]
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