PharmExec Blog

Market Access in Ukraine

by Lana Sinichkina  and Leonid Cherniavskyi.

On September 16, 2014, the Ukrainian and European parliaments ratified the EU–Ukraine Association Agreement (AA), providing for harmonization of many spheres of Ukrainian legislation with EU policy.

In line with the signed AA, the government has adopted a detailed implementation plan, which endorses for preparation and approval by the end of 2015 the concept for a new healthcare system in Ukraine. The concept covers all fields of the healthcare sector, from education and self-government of healthcare professionals to financing public hospitals and reimbursement of the cost of medicinal products and medical devices to patients. Although the concept is still to be elaborated and approved, the reform legislation continues apace, with the long-term goal of establishing a developed and sustainable regulatory framework in Ukraine. Read More »

Posted in Europe, Global, Guest Blog, healthcare, Op-Ed, pricing, Regulatory | Tagged , , , | Leave a comment

NIH Invests in Biomedical Big Data

The National Institutes of Health (NIH) announced yesterday that it is issuing nearly $32 million in grants for the development of strategies to analyze and leverage biomedical data sets.  The grants are part of NIH’s Big Data to Knowledge (BD2K) initiative, launched in December 2013. BD2K is funded from all 27 NIH institutes and centers, as well as the NIH Common Fund. Read More »

Posted in healthcare, Strategy, Technology | Tagged , , | Leave a comment

AMCP Talk Pricing of Specialty Pharma Spurred by Sovaldi

Starting off this week’s Academy of Managed Care Pharmacy (AMCP) meeting in Boston, experts including patient access advocates, pharma and payer representatives came together for this year’s symposium entitled “Specialty Pharmacy and Patient Care: Are We at a Tipping Point?” Read More »

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The Place of Digital in the Pharma Marketing Mix

By Mark Perlotto.

Thirty-nine years ago this past June, an article appeared in BusinessWeek that offered readers what was for its time a startling degree of foresight. Four paragraphs down, just above their first historic mention of what they called “the paperless office,” the authors of “The Office of the Future” passed along a prediction by George Pake, head of Xerox’s Palo Alto Research Center:

“Pake says that in 1995 his office will be completely different; there will be a TV-display terminal with keyboard sitting on his desk. ‘I’ll be able to call up documents from my files on the screen, or by pressing a button,’ he says. ‘I can get my mail or any messages. I don’t know how much hard copy [printed paper] I’ll want in this world.’”

Coming in a time when the typewriter was still de rigueur in any modern office, the first part of Pake’s prediction was far-seeing—and quite correct. The integration of computers into office environments may seem like a self-evident development with hindsight—but I don’t recall anyone predicting the future ubiquity of smartphones or social media 20 years ago. So the first part of Pake’s prediction should be considered one of the more impressive in the history of business prophecy. Read More »

Posted in Guest Blog, Marketing, multimedia, social media, Strategy, Technology | Tagged | 1 Comment

Customer Engagement Isn’t Just About Physicians: It’s About Sales Reps Too

By Karl Tiedemann.

Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training and constantly updated information on products, industry news and regulatory changes. Satisfying the information needs of this far-flung group is a challenge that is only exacerbated by reps’ daily schedule — they are on the road all day, then inundated with information and catch-up work when they login to their computer that evening. Read More »

Posted in Guest Blog, Sales, Strategy | Tagged | 1 Comment
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