Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, writes Peter Houston.
Like you, I get invites to attend educational webinars on an almost daily basis; I probably actually attend one every couple of weeks.
Most invites get passed over because it’s not my field, I’ve heard it all before or I don’t have the time to attend. One caught my eye recently though, mainly because a phrase in the title chimed with a lot of the work I am doing in the magazine market: “Cross-channel”. Read More