It’s fall and the 2015 Obamacare Exchange Rx insurance offerings will be presented to patients on November 15th. But at this point, what insights do American Rx brand managers and marketers actually have on the results of the Obamacare Rx experience in 2014?
Up until now, very little publicly available information on what Obamacare Rx utilization has been available. We’ve known next to nothing about the demographics of patients who used the program, and most importantly, the costs associated with various Rx therapeutic groups were unclear. All of this changed this past week.
On October 7, 2014 the New York Times published a story detailing the first six months of Rx experience with the Obamacare exchanges as reported by two of Obamacare’s major public exchange pharmacy benefit managers: Express Scripts and Prime Therapeutics. Read More