Category Archives: Video
By Pharm Exec | Published: February 21, 2014
In this short video, Brianna Cayo-Cotter, Change.org’s managing director of communications, talks to Pharm Exec about how advocacy organizations and individual patients are getting more involved in every facet of the healthcare system, from drug R&D, to federal and state policy, all fueled by the hour-to-hour passion of living with a disease.
By Marylyn Donahue | Published: November 20, 2013
The radical shift currently taking place in pharma marketing is all about partnering with patients rather than talking at them. In other words, pharma and patients are becoming friends who can help their “partners” educate, design a diet plan, increase disease awareness, and take you to the doctor…well, not quite yet.
By Reid Paul | Published: November 13, 2013
More on the Industry Audit: Taking Stock: Notes on the Industry Audit Pharm Exec Industry Audit Slideshow 12th Annual Pharmaceutical Industry Audit
By Reid Paul | Published: March 19, 2013
To read the March cover story in the PharmExec digital edition, click here.