Category Archives: Video

New Faces of Patient Advocacy

In this short video, Brianna Cayo-Cotter, Change.org’s managing director of communications, talks to Pharm Exec about how advocacy organizations and individual patients are getting more involved in every facet of the healthcare system, from drug R&D, to federal and state policy, all fueled by the hour-to-hour passion of living with a disease.
Also posted in E-Media, healthcare, patient education, People, social media | Tagged , , | Leave a comment

The Pill is Not the Point: Has Pharma Finally Figured out Social Media?

The radical shift currently taking place in pharma marketing is all about partnering with patients rather than talking at them.  In other words, pharma and patients are becoming friends who can help their “partners” educate, design a diet plan, increase disease awareness, and take you to the doctor…well, not quite yet.
Also posted in healthcare, multimedia, Patient Communication, social media, Strategy, Technology | Tagged , , , , , , , , | 2 Comments

Insight into the Industry Audit video

More on the Industry Audit: Taking Stock: Notes on the Industry Audit Pharm Exec Industry Audit Slideshow 12th Annual Pharmaceutical Industry Audit
Also posted in Global, leadership, Pharm Exec Magazine, Strategy | Leave a comment

PharmExec's 2013 Brand of the Year

To read the March cover story in the PharmExec digital edition, click here.
Also posted in Advertising, FDA, Global, Marketing, patient education, Pharm Exec Magazine, Safety, Sales, Strategy | Leave a comment

Amid Flu Epidemic a Focus on Vaccine Innovation

Also posted in Biotech, Europe, FDA, Manufacturing, R&D | Leave a comment
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