Category Archives: Technology

Pharma in the Dell: Working with Academia

By Ben Comer | Published: November 14, 2012
How can the emerging field of data science help to fruitfully translate research and discovery into successful drug development? Academics and pharmaceutical executives at Mount Sinai’s School of Medicine discussed ways to build a bridge across the valley of death, and the growing importance of data across all business areas.
Also posted in Biotech, Deals, IP, Meetings, People, R&D, Strategy, leadership | Tagged , , , , , , | Leave a comment

Pharmacists: The Other White Coats

By Ben Comer | Published: November 7, 2012
Patients in search of face time with a healthcare provider are stopping into their local drugstores, where consultations are free and the wait time is shorter. Pharmacists are in a unique position, too, to move the needle on drug adherence.
Also posted in E-Media, Patient Communication, compliance, healthcare, patient compliance, patient education, social media | Tagged , , , , | 3 Comments

Locating the Human Ghost in the Digital Machine

By Clark Herman | Published: October 18, 2012
Featured panelists at ExL’s annual Digital Pharma East conference this week included practicing physicians, vocal ePatients, social media gurus and digital marketing consultants with plenty of hours logged in big pharma boardrooms.
Also posted in E-Media, Events, Marketing, Patient Communication, People, Sales, Strategy, patient education, social media | Tagged , , , | 1 Comment

Monsanto's Rat Tumor Scare: A Wake-Up Call for the Pharma Industry?

By Guest Blogger | Published: September 25, 2012
ARE Monsanto’s RAT-TUMOUR SCARES A WAKE-UP CALL TO THE PHARMA INDUSTRY? By Reflector, Brussels correspondent. The furore that burst across Brussels in late September over reported findings of tumors in rats fed with genetically modified maize may seem only tangentially related to the concerns of European pharmaceutical executives — but the significance of the debate it has [...]
Also posted in Biotech, Europe, Gene therapy, Guest Blog, Op-Ed, Safety | Tagged , , , , , , | 2 Comments

Customer Engagement: Can Technology Help Find That Sweet Spot?

By William Looney | Published: September 17, 2012
In the rush toward customer engagement, can technology find the sweet spot? Cegedim Relationship Management held its annual conference on trends in the life sciences industry last week, with two days of speakers and workshops focused on the interrelated themes of Transformation and Innovation.  The central question: if the business of pharma is changing at warp [...]
Also posted in Events, Patient Communication, Sales, healthcare | Tagged , , , , | 2 Comments