Category Archives: Technology

Digital Technology: A Double-Edged Sword

Technology offers the promise of engaging patients on a level never seen before. The benefits of an engaged patient start with increased compliance—a great thing for pharmaceutical companies—and extend to a more active and empowered consumer of healthcare, and ultimately to better and more affordable outcomes. But technology is a double-edged sword. Its increasing complexity leads […]
Also posted in E-Media, Marketing, multimedia, social media | Tagged | Leave a comment

Paying for the Future of Medicine

Is the hallmark of innovation higher drug prices? The three leading justifications for sticker-shocking drug prices in the US, from the biopharma perspective, are: 1) it costs a lot to bring a drug to market;* 2) drugs – even very expensive ones – are cheaper in the long run since they prevent complications, hospitalizations and […]
Also posted in Biotech, FDA, healthcare, leadership, Manufacturing, Market Access, pricing, R&D, Regulatory | Tagged , , , , , , | 1 Comment

Filling the Digital Skills Gap

More than half a century ago, way before anyone had dreamt up the notion of digital disruption, a small group of American economists started talking about the role that people play in the creation of economic value. They came to the conclusion that businesses that invested in their people saw the same positive returns they […]
Also posted in E-Media, multimedia, Op-Ed, social media | Tagged , , , , | Leave a comment

Getting Value from Big Data

By Julie Miller. Health IT is going through an era of both expansion and convergence, in which the universe of available information is growing exponentially, while at the same time, we’re trying to smash all the resulting data together into dense little packages. It’s kind of like the big-bang theory meets big data. Regardless of […]
Also posted in Guest Blog, healthcare, Strategy | Tagged , , | Leave a comment

Are Drug Ads in Print Journals Still Effective?

If the American public could shed girth as quickly as many medical journals have in recent years, we’d all be a lot healthier. Collectively, medical journals dropped over 4,200 pages in 2013, as reported by MM&M last month, a direct result of fewer ad buys in the category. Professional marketers have steadily shifted resources into […]
Also posted in Advertising, Agency Insight, Marketing, Sales | Tagged , , , | 1 Comment
  • Categories

  • Meta