Category Archives: Technology

Pharma's Promotional Spend: What's the Right Target?

By Clark Herman | Published: January 17, 2013
Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly.  Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]
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Crowd Sourcing: The Time Has Come

By Guest Blogger | Published: January 16, 2013
By Marylyn Donahue. Crowd sourcing is hardly new, not even for pharma. Pfizer launched the first ever clinical trial to recruit and communicate with patients entirely via the Internet in 2011. Although it did shut down earlier last year due to lack of participants. But that certainly doesn’t mean crowd sourcing (use of web-based technologies to recruit [...]
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J.P. Morgan: Suits Take San Francisco

By Ben Comer | Published: January 10, 2013
The perennial fat got chewed during the first two days at J.P. Morgan’s annual healthcare conference – buy back stock or raise dividends? – and the usual suspects lurked, but newcomers like Walgreens and not-so-pharma companies like Life Technologies packed the presentation halls and corridors, demonstrating investor and general interest in new ideas, products and [...]
Also posted in Biotech, Deals, Events, Global, R&D, Regulatory, Strategy, healthcare, leadership, pricing | Tagged | Leave a comment

A Glimpse of Health in 2030: Global Trends

By Clark Herman | Published: December 13, 2012
The National Intelligence Council’s Global Trends Report explains the scenarios in which the next 18 years may play out internationally. Some of the predictions addressed matters of global health and health technologies playing a role in the future of medicine.
Also posted in Emerging Markets, Global, R&D, Strategy, healthcare | Leave a comment

New York Pharma Forum: Together We Stand

By Ben Comer | Published: December 13, 2012
Participants in the 23rd Annual NYPF General Assembly last Friday outlined the many challenges facing industry, and the importance of collaboration as a way to move forward.
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