Raise your hand if you have a TiVO or some other brand of digital video recorder (DVR).
Chances are good that if you have cable or satellite television programming, you have a time-shifting device and you’ve fully mastered the art at fast forwarding past all the commercials until the precise moment the program comes back on.
Think […]

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The race is on. Microsoft and Google have launched their respective electronic medical record (EMR) programs, and it’s going to be interesting to see which tech giant will get the edge on the platform.
In the last week, both camps announced partnerships with some pretty big names in the EMR worlds. Microsoft has teamed up with […]

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The New York Academy of Sciences held its kickoff last night of Scientists Without Borders. “It’s a Match.com for organizations and resources focused on helping the developing world,” said NYAS president Ellis Rubinstein.
The initiative so far consists of a just-launched wiki—and, as such, leaves a little to be desired in terms of content. But the […]

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Microsoft is at the tail end of its Microsoft Health and Life Sciences Developer and Solutions Conference in Atlantic City. Pharm Exec couldn’t make the show, but Bill Gate’s life sciences crew was nice enough to give us a call and fill us in on the launch of its new development tool kit and how […]

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Looks like pharma companies and wholesalers will have two more years to get the kinks worked out of their electronic pedigree system.
The California State Board of Pharmacy just announced that it would delay its e-pedigree law that would require all drugs that pass through the state to be electronically tracked. The date has been pushed […]

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This afternoon at ePharma Summit, ComScore Vice President Carolina Petrini (right) explained how to measure the impact of online branding. Her company tracked the online behavior of patients and prospects, examining whether they interacted with Rx Web branding.
The bottom line:

e-marketing tactics (display ads) work best for awareness
Web sites work best for adherence and new […]

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Rich media took center stage at the ePharma Summit as a panel of online creative directors chatted about what new types of online advertising technology work best. Some of their examples:

A Nuvaring ad with a drop-down menu that allows the user to print a coupon.
A Nasonex ad with a Flash Media graphic that expands to […]

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“What do physicians want?” asked Robert Nauman (right), a principle with Biopharma Advisors, at a panel about physicians and technology at the 2008 ePharma Summit. “They want help finding information fast. I think there is interactive technology out there today that will help us get there.”
New technologies don’t get picked up for several reasons:

[…]

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The codgers out there probably remember Stewart Brand, creator of the Whole Earth Catalog, one of the ultimate documents of ’60s-era hippiedom. The catalog, which first appeared in 1968, was a sort of pre-electronic World Wide Web devoted to organic farming, composting toilets, handicrafts, solar power, and other topics of interest to the do-it-yourself, back-to-the-land […]

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