Category Archives: Technology

Measles Outbreak in UK: Why We Need to Maintain a Balance of Communication Power

By Guest Blogger | Published: April 22, 2013
The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector. The localized outbreak of measles in the UK is alarming in more ways than one. There can only be sympathy for the victims of this sudden return [...]
Also posted in Europe, Global, Guest Blog, Patient Communication, healthcare, patient education, social media | Tagged , , | Leave a comment

Forget Digital Differentiation: Focus on Cross-Channel 'Fusion'

By Guest Blogger | Published: April 17, 2013
Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, writes Peter Houston. Like you, I get invites to attend educational webinars on an almost daily basis; I probably actually attend one every couple of weeks. Most invites get passed over because it’s not my field, I’ve heard it all before or I don’t [...]
Also posted in E-Media, Guest Blog, social media | Tagged , , , | 2 Comments

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013
People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]
Also posted in Advertising, Agency Insight, Emerging Markets, FDA, Marketing, Patient Communication, People, Regulatory, Sales, Strategy, healthcare, leadership, patient education, social media | Tagged , , , , , , , , , , , , | 1 Comment

For Becton Dickinson, Medication Errors are a Business Opportunity

By Ben Comer | Published: April 1, 2013
Over the next few years, med tech company Becton Dickinson will launch up to 30 generic, pre-filled syringes in an attempt to lower medication errors and raise company revenues, according to BD Rx president Mark Sebree. One man’s goof is another man’s growth, potentially.
Also posted in FDA, Manufacturing, R&D, Safety, Strategy, pricing | Tagged , , , , , | Leave a comment

Congress, FDA Should Consider Tech Solutions for Safer Compounding

By Guest Blogger | Published: March 14, 2013
By Niels Erik Hansen Last fall’s deadly meningitis outbreak linked to contaminated steroid injections is a tragic reminder of the risk of errors inherent in manual pharmacy medication compounding. Unsanitary conditions at the Massachusetts compounding pharmacy that made the injections resulted in fungal contamination of the drugs. The resulting outbreak sickened nearly 700 people in [...]
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