Category Archives: Strategy

Pharma Should be at Heart of European Economic Reform, says EFPIA

The European Federation of Pharmaceutical Industries and Associations (EFPIA) yesterday launched what it called “a landmark paper” outlining steps towards an integrated strategy for the life sciences sector in Europe. “Health & Growth — Working together for a healthy Europe” calls for a new generation of partnerships to address the EU’s growing health and competitiveness challenges. The […]
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Investment in Pharma Sales “Flat” in 2013

Industry investment in pharma sales force and marketing channels remained “flat” in 2013 at just under €85 billion constant US dollars, according to newly released data from Cegedim Strategic Data (CSD).
Also posted in Emerging Markets, Europe, Global, Marketing, Sales | Tagged , , , | Leave a comment

Obamacare's "Unacceptable" Rx Copays

by Tom Norton We are now approaching the six month point in the implementation of the new Obamacare program. It’s senseless to go into the good, bad and ugly of this new program. While much of the concept continues to be thrashed about in the political arena, in terms of actual medical results the truth […]
Also posted in Biotech, Guest Blog, healthcare, leadership, Legal, Market Access | Tagged , , , , , , , | 2 Comments

Fine-Tuning Your Multichannel Marketing Strategy

In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic, and a similar level of coordination is needed to ensure multichannel success. Then, there’s the added challenge of managing interactions with today’s multifaceted customer, who could be a government agent; payer; physician (primary, specialist, or […]
Also posted in E-Media, Europe, Guest Blog, Marketing, multimedia, Technology | Tagged , , | Leave a comment

Pharm Exec's Brands of Yesteryear: Where Are They Now?

Pharm Exec’s Brand of the Year selections from the last few years are still alive and kicking, although some have aged more gracefully than others. The US drug pricing wars may be coming, but these products already made their mint. We checked back in with them to see how things are going, and to look […]
Also posted in Pharm Exec Magazine, R&D | Tagged , , , , , , | Leave a comment
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