Category Archives: Strategy

Investment in Pharma Sales “Flat” in 2013

Industry investment in pharma sales force and marketing channels remained “flat” in 2013 at just under €85 billion constant US dollars, according to newly released data from Cegedim Strategic Data (CSD).
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Obamacare's "Unacceptable" Rx Copays

by Tom Norton We are now approaching the six month point in the implementation of the new Obamacare program. It’s senseless to go into the good, bad and ugly of this new program. While much of the concept continues to be thrashed about in the political arena, in terms of actual medical results the truth […]
Also posted in Biotech, Guest Blog, healthcare, leadership, Legal, Market Access | Tagged , , , , , , , | 2 Comments

Fine-Tuning Your Multichannel Marketing Strategy

In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic, and a similar level of coordination is needed to ensure multichannel success. Then, there’s the added challenge of managing interactions with today’s multifaceted customer, who could be a government agent; payer; physician (primary, specialist, or […]
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Pharm Exec's Brands of Yesteryear: Where Are They Now?

Pharm Exec’s Brand of the Year selections from the last few years are still alive and kicking, although some have aged more gracefully than others. The US drug pricing wars may be coming, but these products already made their mint. We checked back in with them to see how things are going, and to look […]
Also posted in Pharm Exec Magazine, R&D | Tagged , , , , , , | Leave a comment

Improving Operational Quality through Customer Insight

Every day, your competitors are doing everything within their power to steal your customers. And even if you are doing the same to try to steal their customers, maybe it’s time to rethink that strategy, writes Joanna Disley, Director of Market Intelligence and European Operations, Scorr Marketing. When you consider that it costs six to seven […]
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