Category Archives: Strategy

The Place of Digital in the Pharma Marketing Mix

By Mark Perlotto. Thirty-nine years ago this past June, an article appeared in BusinessWeek that offered readers what was for its time a startling degree of foresight. Four paragraphs down, just above their first historic mention of what they called “the paperless office,” the authors of “The Office of the Future” passed along a prediction […]
Also posted in Guest Blog, Marketing, multimedia, social media, Technology | Tagged | 1 Comment

Customer Engagement Isn’t Just About Physicians: It’s About Sales Reps Too

By Karl Tiedemann. Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating […]
Also posted in Guest Blog, Sales | Tagged | 1 Comment

The “Value” of Rx’s Under Obamacare

In the wake of last week’s declaration by new HHS Secretary, Sylvia Burwell, that “Obamacare is working”, it’s probably time for American Rx product managers and marketers to step back and consider where we have travelled since January 1st of this year. Here are a few key remembrances:
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Europe and Canada Welcome Trade Agreement Text

The European Federation of Pharmaceutical Industries and Associations (EFPIA) and Canada’s Research-Based Pharmaceutical Companies (Rx&D) have welcome finalization of the text for the Comprehensive Economic and Trade Agreement (CETA). CETA represents the first free trade agreement between any G8 country. EFPIA and Rx&D believe it will, once in place, be beneficial to patients on both […]
Also posted in Europe, Global | Tagged , , | Leave a comment

Email Marketing's Growing Maturity

Email marketing is still very much with us, despite much talk of its demise. But, writes Peter Houston, it has moved on from its “spammy” adolescence. Scary tales of The-Next-Big-Social-Thing killing off the first digital marketing blockbuster have been building for years. McKinsey’s November 2013  iConsumer survey reported a 20 percent decline in email usage […]
Also posted in Marketing, Op-Ed, Patient Communication, social media | Tagged , , | Leave a comment
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