Category Archives: Strategy

Sales Rep vs. eDetail: Consider the Practice Area

By Ben Comer | Published: January 18, 2012
Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.
Also posted in Advertising, E-Media, Marketing, Sales | Tagged , , | 1 Comment

JP Morgan Healthcare Conference Marked by Uncertainty

By Guest Blogger | Published: January 12, 2012
2012 J.P. Morgan Healthcare Conference Marked by Uncertainty Audrey S. Erbes, Principal, Erbes & Associates, outlines the highlights of this week’s event in San Francisco. One of the few positive notes struck in this week’s 30th Annual J.P. Morgan Healthcare Conference (held in San Francisco) was the announcement by Kevin Willsey, J.P. Morgan’s co-head of investment banking [...]
Also posted in Guest Blog, R&D, healthcare | Tagged , , , , | 2 Comments

Humana CEO: Keep People Out of Hospitals

By Ben Comer | Published: January 10, 2012
Outgoing CEO Michael McCallister said one of Humana’s primary strategies going forward is to keep patients out of hospitals and other healthcare institutions, when possible.
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My Healthcare's Better Than Your Healthcare

By Guest Blogger | Published: January 9, 2012
by Soliant Health Long before the current debate on health care started, there was a different war brewing. For decades, people have been fighting over which program and plan is best: healthcare provided to government workers, military personnel or civilians?
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The Rising Clout of the Patient

By Guest Blogger | Published: January 9, 2012
by Sarah Krüg In 2011, the patient’s clout as a stakeholder was firmly established, as reflected in several industry conferences. What’s next for the patient in 2012?
Also posted in Events, Meetings, Patient Communication, Technology, leadership, patient education, social media | Tagged , , | 1 Comment