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Category Archives: Strategy
HBA 2012 Woman of the Year: Thinking Beyond the Box
The Healthcare Businesswomen’s Association (HBA) has announced that its 2012 Woman of the Year (WOTY) is Carolyn Buck Luce, global pharmaceutical sector leader at Ernst & Young. She will be honored at the HBA’s annual Woman of the Year luncheon on May 3 in New York – the 23rd recipient from an organization that has set the pace in [...]
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Sales Rep vs. eDetail: Consider the Practice Area
Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.
Also posted in Advertising, E-Media, Marketing, Sales Tagged Detailing, e-detailing, sales force 1 Comment
JP Morgan Healthcare Conference Marked by Uncertainty
2012 J.P. Morgan Healthcare Conference Marked by Uncertainty
Audrey S. Erbes, Principal, Erbes & Associates, outlines the highlights of this week’s event in San Francisco.
One of the few positive notes struck in this week’s 30th Annual J.P. Morgan Healthcare Conference (held in San Francisco) was the announcement by Kevin Willsey, J.P. Morgan’s co-head of investment banking [...]
Also posted in Guest Blog, R&D, healthcare Tagged economy, healthcare, J.P. Morgan, Jamie Dimon, NIH 2 Comments
Humana CEO: Keep People Out of Hospitals
Outgoing CEO Michael McCallister said one of Humana’s primary strategies going forward is to keep patients out of hospitals and other healthcare institutions, when possible.
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Unmet Need in the Migraine Space?