Category Archives: social media

Companies Trim Social Media Spending, While Platform Priorities Shift

By Clark Herman | Published: December 4, 2012

Cegedim’s annual industry survey, 2012 US Pharma Insights, reveals that while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did not reflect an increase in social media spend. Internal alignments are also shifting, with more people citing executive management as the main sponsors of investment [...]

Also posted in Strategy, Technology | Leave a comment

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012

Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]

Also posted in Advertising, E-Media, Marketing, Strategy, multimedia, patient education | Tagged Genentech, Hepatitis C, online marketing, online strategy, Roche, Search, social media, Vertex | Leave a comment

Pharmacists: The Other White Coats

By Ben Comer | Published: November 7, 2012

Patients in search of face time with a healthcare provider are stopping into their local drugstores, where consultations are free and the wait time is shorter. Pharmacists are in a unique position, too, to move the needle on drug adherence.

Also posted in E-Media, Patient Communication, Technology, compliance, healthcare, patient compliance, patient education | Tagged Manhattan Research, McKesson, patient adherence, Pharmacy, pharmacy benefit managers | 3 Comments

Locating the Human Ghost in the Digital Machine

By Clark Herman | Published: October 18, 2012

Featured panelists at ExL’s annual Digital Pharma East conference this week included practicing physicians, vocal ePatients, social media gurus and digital marketing consultants with plenty of hours logged in big pharma boardrooms.

Also posted in E-Media, Events, Marketing, Patient Communication, People, Sales, Strategy, Technology, patient education | Tagged digital marketing, Digital Pharma East, ePatient, Quantified Self | 1 Comment

Advancing Pharma's Social Media Listening Analytics

By Ben Comer | Published: September 6, 2012

Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according [...]

Also posted in Advertising, Agency Insight, E-Media, Marketing, Regulatory, Sales, Strategy, Technology | Tagged Agency, Marketing, Professional Marketing, social media | 5 Comments