Category Archives: social media

IMS's Top 10 Pharma Social Media Engagers

The IMS Institute for Healthcare Informatics worked up a methodology for assessing the effectiveness of pharma’s social media efforts across Facebook, Twitter and YouTube, according to three indices: reach (total number of people reached through each channel via likes, shares and re-tweets); relevance (extent to which content is being shared and forwarded); and relationship (amount […]
Also posted in Advertising, E-Media, leadership, Marketing, patient education, Regulatory, Strategy, Technology | Tagged | 1 Comment

FDA Rolls Out Social Media Guidance — Slowly

Pharma marketers have been clamoring for clear advice from the Food and Drug Administration on how to accommodate established rules governing drug promotion to today’s world of internet communications and social messaging. Now, a guidance from the agency’s Office of Prescription Drug Promotion (OPDP) —and its counterparts for biologics and animal drugs — outlines agency […]
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Confessions of a Compliance Director

In anticipation of CBI’s (a PharmExec sibling company) 11th Annual Pharma Compliance Congress happening later this month, PharmExec spoke with a compliance director at a mid-sized pharma ($5 billion in annual sales) about life under a CIA, and the potential trigger issues for 2014. In an effort to promote candor and avoid overly circumspect responses, […]
Also posted in compliance, Corporate Responsibility, E-Media, Emerging Markets, FDA, healthcare, Legal, Marketing, Medical Education, pricing, Regulatory, Sales, Strategy | Tagged , , , , , , , , , , , , , , | Leave a comment

Will Pharma CEOs Warm to Social Media in 2014?

Will CEOs use social media in 2014? I find December a fairly schizophrenic month. Half of your head is thinking back to what you’ve achieved, half of your head is focussing forward to what you will do in the New Year. Looking back on 2013, I re-read should CEOs use social media, a post I […]
Also posted in E-Media, Guest Blog | Leave a comment

The Pill is Not the Point: Has Pharma Finally Figured out Social Media?

The radical shift currently taking place in pharma marketing is all about partnering with patients rather than talking at them.  In other words, pharma and patients are becoming friends who can help their “partners” educate, design a diet plan, increase disease awareness, and take you to the doctor…well, not quite yet.
Also posted in healthcare, multimedia, Patient Communication, Strategy, Technology, Video | Tagged , , , , , , , , | 2 Comments
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