Category Archives: social media

Why Don't Those Damn Marketers 'Do' Digital?

By Guest Blogger | Published: January 18, 2013

By Sven Awege. Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to [...]

Also posted in E-Media, Guest Blog, Sales, Strategy | Tagged digital marketing, Pharma, ROI | 2 Comments

Pharma's Promotional Spend: What's the Right Target?

By Clark Herman | Published: January 17, 2013

Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]

Also posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Sales, Strategy, Technology | Tagged Detailing, digital, Global, Promotion, sales representatives, trends | Leave a comment

Oncologists, in Detail

By Ben Comer | Published: January 11, 2013

On average, cancer docs in the US would much rather deal with pharma sales reps in person as opposed to online, and drug companies are hiring more reps to support a slew of newly approved oncologic drugs, even as reps in other therapeutic areas get pink slips. But external pressures are likely to further limit [...]

Also posted in Advertising, Sales, healthcare | Tagged Oncology, physicians, professional sales, sales rep | Leave a comment

Companies Trim Social Media Spending, While Platform Priorities Shift

By Clark Herman | Published: December 4, 2012

Cegedim’s annual industry survey, 2012 US Pharma Insights, reveals that while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did not reflect an increase in social media spend. Internal alignments are also shifting, with more people citing executive management as the main sponsors of investment [...]

Also posted in Strategy, Technology | Leave a comment

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012

Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]

Also posted in Advertising, E-Media, Marketing, Strategy, multimedia, patient education | Tagged Genentech, Hepatitis C, online marketing, online strategy, Roche, Search, social media, Vertex | Leave a comment