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Category Archives: social media
Good Gamification Isn't Child's Play
By Peter Houston.
One of 2012’s biggest buzzwords was “Gamification” and that probably means that in 2013 there are a lot of people trying to sell you on the value of gamifying your pharma business. Excellent, there’s a lot of value in there, but before you head off to commission your own “Pharmaville” app, you should [...]
Also posted in Guest Blog, Op-Ed, Technology Tagged digital pharma, Gamification, social media 2 Comments
Should CEOs Use Social Media?
Yes, writes Peter Houston, but you don’t have to do it all yourself.
You probably have bigger calls on your time, but have you given much thought to social media? Not in the abstract corporate communications sense, in a you-the-CEO sense? There has been a flurry of reports over the last six months about the C-suite’s [...]
Tom Abrams: Caronia Won't Stop Off-Label Enforcement
The much-discussed US v. Caronia case, which has raised questions about the Food and Drug Administration prosecution of pharma companies for making off-label product claims, doesn’t change very much, according to FDA’s top drug marketing enforcer.
Also posted in Advertising, Agency Insight, E-Media, FDA, Legal, Marketing, Regulatory, leadership Tagged CBI, FDA, First Amendment, misbranding, off-label, OPDP, Tom Abrams, US v. Caronia 1 Comment
Why Don't Those Damn Marketers 'Do' Digital?
By Sven Awege.
Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to [...]
Also posted in E-Media, Guest Blog, Sales, Strategy Tagged digital marketing, Pharma, ROI 2 Comments
ePharma Summit: Turning Big Data into Better Content