PharmExec Blog
Follow Us
RSS
Bookstore
Category Archives: Sales
Why Don't Those Damn Marketers 'Do' Digital?
By Sven Awege.
Over the last few years I’ve worked with pharma marketers trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to [...]
Also posted in E-Media, Guest Blog, Strategy, social media Tagged digital marketing, Pharma, ROI 2 Comments
Pharma's Promotional Spend: What's the Right Target?
Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]
Also posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Strategy, Technology, social media Tagged Detailing, digital, Global, Promotion, sales representatives, trends Leave a comment
Oncologists, in Detail
On average, cancer docs in the US would much rather deal with pharma sales reps in person as opposed to online, and drug companies are hiring more reps to support a slew of newly approved oncologic drugs, even as reps in other therapeutic areas get pink slips. But external pressures are likely to further limit [...]
Also posted in Advertising, healthcare, social media Tagged Oncology, physicians, professional sales, sales rep Leave a comment
Pharma 2012 Layoffs
brightcove.createExperiences();
Also posted in Emerging Markets, Europe, Global, Manufacturing, Marketing, News, People, R&D, Strategy, Video Leave a comment
ePharma Summit: Turning Big Data into Better Content