Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on [...]

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Mark Stevens is at it again. This time, the guy who informed you that Your Marketing Sucks (Crown Business) wants you to know that God Is a Salesman (Hachette Book Group USA/Center Street). And no, he’s not kidding.
Say what you will about his provocative titles—clearly, Stevens is doing something right. He’s the CEO of MSCO, [...]

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Aren’t Pharm Exec readers lucky? Right now, we’re working on a report for our February issue that draws on a discussion by high-ranking sales executives in the industry. I don’t want to give away too much, but we put together an expert panel about the changing sales model, and there were more than a few [...]

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By now you’ve probably read news accounts of a study in the American Journal of Public Health that found that rich people are more likely than poor to receive free samples of prescription drugs. If you actually read the numbers though, it turns out that things aren’t quite as simple as the headlines suggest.
The study [...]

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