Category Archives: Sales

Pfizer Acquires Generics, Branded Ophthalics

Pfizer further expanded into the generics business today, signing an agreement with Indian pharmaceutical company Aurobindo for rights to a slew of generic products. Pfizer will add to its product portfolio 39 generic solid oral dose products in the US and 20 in Europe, as well as 12 injectable products in the US and Europe. [...]
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Merck to Axe 7,200 Positions

Not much in the way of good news at Merck this morning. The pharma giant announced that it is revising its financial guidelines through 2010, and eliminating 7,200 positions by 2011. The move is expected to save the company $3.8 billion to $4.2 billion through 2013. The layoffs will be staggered throughout different parts of the [...]
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The Truth About Closed-Loop Marketing

Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on [...]
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Mark Stevens: God and the Sales Pitch

Mark Stevens is at it again. This time, the guy who informed you that Your Marketing Sucks (Crown Business) wants you to know that God Is a Salesman (Hachette Book Group USA/Center Street). And no, he’s not kidding. Say what you will about his provocative titles—clearly, Stevens is doing something right. He’s the CEO of MSCO, [...]
Also posted in E-Media, Marketing | 1 Comment

AZ's David Snow Questions the Value of Education

Aren’t Pharm Exec readers lucky? Right now, we’re working on a report for our February issue that draws on a discussion by high-ranking sales executives in the industry. I don’t want to give away too much, but we put together an expert panel about the changing sales model, and there were more than a few [...]
Posted in Sales | 1 Comment