Category Archives: Sales

New Study Shows Spike in Branded Drug Prices (Updated 8/26)

The retail price of branded pharmaceuticals spiked 8.3 percent in 2009, according to a new report released by AARP on Wednesday. This is the first time AARP has measured the retail price of Rx drugs. In the past, the lobby group only tracked the wholesale manufacturers’ price of generic, branded, and specialty drugs, which is traditionally [...]
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Novartis Employees Get $250 million Payout

A Federal jury in New York ruled against Novartis in a gender discrimination lawsuit, ordering the company to pay $3.36 million in compensatory damages to 12 women and $250 million in punitive damages to 5,600 others in one of the largest gender discrimination class actions in American history. The women charged that Novartis created a [...]
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Government to Launch Academic Detailing Program

Some of the $1.1 billion in funding for Comparative Effectiveness Research (CER) provided by last year’s economic stimulus legislation will be used to support a major doctor education campaign on drugs and medical products and procedures. The Agency for Healthcare Research and Quality (AHRQ) plans to contract this fall with a marketing or advertising company [...]
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Reps Allowed Access; Just Make an Appointment

Image by Joseph Cote via Flickr SK&A released the results of its latest physician survey, and it turns out that most docs are happy to meet with sales reps as long as they make an appointment in advance. In fact, 98 percent of offices that allow sales reps to make office calls see 20 reps per week. “That’s [...]
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Pfizer Acquires Generics, Branded Ophthalics

Pfizer further expanded into the generics business today, signing an agreement with Indian pharmaceutical company Aurobindo for rights to a slew of generic products. Pfizer will add to its product portfolio 39 generic solid oral dose products in the US and 20 in Europe, as well as 12 injectable products in the US and Europe. [...]
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