Category Archives: Sales

Customer Engagement Isn’t Just About Physicians: It’s About Sales Reps Too

By Karl Tiedemann. Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating […]
Also posted in Guest Blog, Strategy | Tagged | 1 Comment

Healthcare Nonprofit Bans Genentech Reps

By Randi Hernandez, Pharmaceutical Technology. After a change in distribution strategy at Genentech, Ascension Health has prohibited sales representatives from the drug maker to solicit physicians at Ascension’s 1900 sites of care around the country. The ban is the result of a supply-chain move that routes three infused cancer medications—Avastin (bevacizumab), Rituxan (rituximab), and Herceptin […]
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CHC Stresses Privacy, First Amendment, Self-Regulation at DC meeting

This week members of the Coalition for Healthcare Communication (CHC) met to discuss issues in healthcare communications and marketing like privacy and security, off-label advertising and the Sunshine Act along with an update on the overall DC environment. Nuala O’Connor, president and CEO of the Center for Democracy and Technology started the group off with […]
Also posted in Advertising, Marketing, Patient Communication | Leave a comment

Pharma Rep Access Down 33 Per Cent Since 2008

The steady decline of pharmaceutical sales representative access to physicians is spreading to previously rep-friendly specialties, says the ZS Associates spring 2014 AccessMonitorT report.
Also posted in E-Media, Marketing, multimedia, social media, Technology | Tagged , , | Leave a comment

Investment in Pharma Sales “Flat” in 2013

Industry investment in pharma sales force and marketing channels remained “flat” in 2013 at just under €85 billion constant US dollars, according to newly released data from Cegedim Strategic Data (CSD).
Also posted in Emerging Markets, Europe, Global, Marketing, Strategy | Tagged , , , | Leave a comment
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