Category Archives: Sales

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]

Also posted in Advertising, Agency Insight, Emerging Markets, FDA, Marketing, Patient Communication, People, Regulatory, Strategy, Technology, healthcare, leadership, patient education, social media | Tagged Agency, big data, Crossix, digital health, digital marketing, Fitbit, FuelBand, GE Healthcare, Happtique, Intouch Solutions, mHealth, mobile health, Sanofi | 1 Comment

Mapping Opportunities with the Non-Physician Prescriber

By Clark Herman | Published: April 5, 2013

They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]

Also posted in Advertising, Marketing, Patient Communication, Strategy, compliance, healthcare, patient compliance, patient education | Tagged Aetna, GSW Worldwide, non-physician prescriber, nurse practitioner, physician's assistant, physicians, primary care physicians, Professional Marketing, professional sales, report, sales representatives, Sales Reps, Strategy | Leave a comment

PharmExec's 2013 Brand of the Year

By Reid Paul | Published: March 19, 2013

brightcove.createExperiences(); To read the March cover story in the PharmExec digital edition, click here.

Also posted in Advertising, FDA, Global, Marketing, Pharm Exec Magazine, Safety, Strategy, Video, patient education | Leave a comment

Following Industry, OPDP Hopes to Eliminate Silos in Ad Review

By Ben Comer | Published: March 8, 2013

The Office of Prescription Drug Promotion (OPDP) is reorganizing its two primary advertising review divisions – professional and consumer – in an attempt to stay in line with the silo-breaking, multi-channel promotional output pouring in from pharma. The line between physician marketing and consumer marketing has blurred as the facets of a brand campaign – from [...]

Also posted in Advertising, E-Media, FDA, Legal, Marketing, Patient Communication, Regulatory, compliance, patient education, social media | Tagged CDER, DDMAC, Janet Woodcock, OPDP | Leave a comment

ePharma Summit: Turning Big Data into Better Content

By Ben Comer | Published: March 6, 2013

Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?

Also posted in Advertising, E-Media, Events, FDA, Marketing, Patient Communication, Regulatory, Strategy, Technology, healthcare, multimedia, social media | Tagged digital marketing, ePharma Summit, patient education, patient engagement, Professional Marketing | Leave a comment