Category Archives: patient education

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Also posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, social media, Strategy, Technology | Tagged , , , | Leave a comment

Measles Outbreak in UK: Why We Need to Maintain a Balance of Communication Power

The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector. The localized outbreak of measles in the UK is alarming in more ways than one. There can only be sympathy for the victims of this sudden […]
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Ad Agency Encourages Pharma Marketers to Reboot

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don […]
Also posted in Advertising, Agency Insight, Emerging Markets, FDA, healthcare, leadership, Marketing, Patient Communication, People, Regulatory, Sales, social media, Strategy, Technology | Tagged , , , , , , , , , , , , | 1 Comment

Mapping Opportunities with the Non-Physician Prescriber

They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points […]
Also posted in Advertising, compliance, healthcare, Marketing, Patient Communication, patient compliance, Sales, Strategy | Tagged , , , , , , , , , , , , | Leave a comment

PharmExec's 2013 Brand of the Year

To read the March cover story in the PharmExec digital edition, click here.
Also posted in Advertising, FDA, Global, Marketing, Pharm Exec Magazine, Safety, Sales, Strategy, Video | Leave a comment
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