Category Archives: patient education

Messaging in Healthcare: Making Sound and Fury Signify Something

by Les Funtleyder Recently, there was a bit of a dust-up over whether it was appropriate for the Secretary of Health and Human Services (HHS) to engage the National Football League (NFL) to help HHS with the process of drumming-up enrollment for health insurance exchanges. In the end, the NFL and other sports leagues decided […]
Also posted in Market Access, Patient Communication, Strategy | Tagged , , , , , , , | 1 Comment

Why the Slow Take-up of Comparative Effectiveness Research? It's Time and Money, Says a New PCORI Survey

Earlier this week, the federal government’s Patient Centered Outcomes Research Institute (PCORI) unveiled a new survey, revealing that both patients and clinicians want in health research to focus on one thing: improving outcomes. A panel of healthcare providers discussed how findings will impact the structure and content of comparative effectiveness research (CER), advocating patient-centric dissemination […]
Also posted in healthcare, Medical Education, Meetings, multimedia, Patient Communication, Strategy, Technology | Tagged , , , , , , , , | Leave a comment

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Also posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, social media, Strategy, Technology | Tagged , , , | Leave a comment

Measles Outbreak in UK: Why We Need to Maintain a Balance of Communication Power

The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector. The localized outbreak of measles in the UK is alarming in more ways than one. There can only be sympathy for the victims of this sudden […]
Also posted in Europe, Global, Guest Blog, healthcare, Patient Communication, social media, Technology | Tagged , , | Leave a comment

Ad Agency Encourages Pharma Marketers to Reboot

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don […]
Also posted in Advertising, Agency Insight, Emerging Markets, FDA, healthcare, leadership, Marketing, Patient Communication, People, Regulatory, Sales, social media, Strategy, Technology | Tagged , , , , , , , , , , , , | 1 Comment
  • Categories

  • Meta