Category Archives: patient education
By Peter Houston | Published: July 10, 2013
Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
By Guest Blogger | Published: April 22, 2013
The current UK measles outbreak reminds us that, as far as healthcare communication is concerned, the voice of the people is not necessarily the voice of God, writes Reflector. The localized outbreak of measles in the UK is alarming in more ways than one. There can only be sympathy for the victims of this sudden return [...]
By Ben Comer | Published: April 16, 2013
People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]
By Clark Herman | Published: April 5, 2013
They write 92% of their prescriptions without consulting a physician and are often the first provider a patient sees, and yet nurse practitioners, physician’s assistants and other non-physician prescribers (NPPs) are still somehow overlooked by pharma as an opportunity to drive sales. A GSW Worldwide report titled The non-physician prescriber will see you now points [...]
By Reid Paul | Published: March 19, 2013
brightcove.createExperiences(); To read the March cover story in the PharmExec digital edition, click here.